Holdship’s fresh, razor-edged sound was honed in his first band, Let’s Talk About Girls (named for the Chocolate Watch Band’s tune). L-TAG was a huge regional phenomenon and garnished every award possible in the Detroit and Midwestern area. Holdship’s energetic live presence has led him to share the bill with the Replacements, Dwight Yoakam, the Cowsills, the Bangles and even Chuck Berry, to name a few. 

Holdship’s 1997 CD “The Jesse Garon Project” received high praise in both the US and Europe. Noted rock journalist Dave Marsh even described him as “one of the best undiscovered artists in America.” He’s been reviewed in papers ranging from Billboard & Los Angeles Times to the Chicago Sun-Times, and has been featured on several tribute CDs, including “It Was Forty Years Ago Today,” a Beatles tribute from Canada’s Bullseye Records.

With the release of his upcoming solo disc “Ruff Trax,” Holdship demonstrates once again he knows how to grab an audience with his hooks, harmonies and style. He creates melodies that seem so familiar, yet are most definitely “now.” Imagine Buddy Holly, Bobby Fuller, Elvis Presley or even John Lennon channeling their vocal magic down from the heavens into one living being and you start to get the picture. But where other artists are content to wear their hearts on their sleeves, Holdship digs way down and pulls it out from some dark but serene place that only he knows about. Too “roots rock” to be called “power pop” but too “power pop” to be called “roots rock,” he avoids the pigeonhole, and instead follows in the footsteps of the "pop masters," while luring the listener down his own original path.